Baltimore City Public Schools
Baltimore City Public Schools (BCPS) enrolls 80,000 students, and 13.5% of these are Hispanic, the second largest BCPS minority after African Americans. Over 50% of its students are considered “low income.” Students from low-income families often do not receive necessary attention, nor do they learn rudimentary social skills that could prepare them for school. For Non-English Proficient (NEP) parents, the language barrier adds another challenging layer that might prevent them from clearly understanding what’s happening with their children’s education.
How ACSI Helped
We first assessed how non-English speaking Hispanic parents are navigating the school system. Then we identified different ways and channels to streamline communication between the schools and Hispanic parents, as well as developed an actionable communications plan to support the organization’s Spanish language access communications goals.